You can't get around the fact that people still drive to work. They drive to school, the grocery store and to get the kids checked out for the latest monkey pox scare. While they are doing all of that driving, they still look at billboards. Some are clever and some are just another realtor's photo begging you to call them instead of one of the other one-thousand realtors in the neighborhood.
If you are going to go to all that trouble to make your brand known along the highway, make the best use of the space.
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